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Caroline Perez

(347) 410-3247

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1212 Lincoln Rd Ste 113
Miami Beach FL 33139

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Marketing

Selling on Your Terms Starts Here

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The Compass 3-Phased Marketing Strategy Is Still Here — And More Valuable Than Ever

Selling your home is one of the most important decisions you’ll ever make. You deserve to be in control, to choose how and when your home is marketed, based on your needs and your timeline.

We’ve designed this strategy in three phases.

A build-up of demand and excitement that positions your home for a successful launch on the MLS and 3rd party portal sites. You can choose to utilize the third phase at any time you’d like.

A Strategy That Works for You

Not all home-selling methods keep your best interests in mind. The traditional approach can lead to accumulating days on market, public price reductions, and missed buyer opportunities from the start.

The Compass 3-Phased Marketing Strategy is a smarter, more flexible alternative tailored around your needs – so that we can help you sell for the best possible price and terms.

Ready to Take Control of Your Home Sale?

Portals Don’t Sell Homes, Agents Do

Only 3% of all buyer and seller transactions resulted from Zillow.com

67% of All Us Home Buyers Use Zillow Today, Though only 25% reached out To Connect with An Agent in 2021. that Outreach Drove only 3% of Buyer And Seller Transactions in 2021

1 12.2M represents both buy- and sell-side transactions for the estimated 6.1M home transactions in 2021 per National Association of REALTORS® | 2 Internal estimate derived from the annual number of home sales in 2021 per National Association of REALTORS® and Zillow Group internal data and estimates. | 3 Estimated from Zillow Group internal data. | 4 Please see the appendix slides for important information about this operating metric. 5 Represents the estimated % of buy-side transactions in 2021 that are Customer Transactions. Please see the appendix slides for the definition of “Customer Transactions.”

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Choice vs. Control

Traditional listing methods expose your home to negative metrics that can harm its sale price. With Compass, you get to choose how your home is marketed – protecting its full value from day one.

Days on Market

Accumulating days on market can diminish a home’s perceived value. The longer a home sits on the market, the more it can be seen as undesirable or overpriced, potentially reducing buyer interest and lowering the final sale price.

Negative Insights Added to Your Listing

Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of the property.

Visible Price Drop History

When a home’s price drops publicly, it can signal to buyers that something is wrong with the property, making them less willing to pay your list price.

Missed Buyer Inquiries

Some public websites block buyers’ ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.

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We Put the Homeowner First

By launching your property not once but three times, you can price it accurately, amplify its exposure, and attract strong offers.

1. Validate Pricing

LAUNCH AS COMPASS PRIVATE EXCLUSIVE

Start the home-selling process with time on your side. Unlike traditional brokerages that immediately launch your listing to the public — exposing it to negative metrics that impact its value like days on market and price drop history — Compass gives you a strategic head start. We showcase your home to our network of top agents and their serious buyers, allowing us to gather honest feedback on pricing with time to make adjustments before going public.

2. Generate Early Demand

LAUNCH AS A COMPASS COMING SOON

Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history. I’ll share key engagement insights on your listing, and all inquiries will come directly to me — rather than other agents who may prioritize their own listings.

3. Sell Better

LAUNCH ON ALL PUBLIC WEBSITES

Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale — delivering the best possible outcome when it goes live on all public websites.

*Findings are descriptive statistics and measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.

Pre-Marketing by The Numbers

Our research shows that Compass-sold homes that are pre-marketed before going active on the MLS, on average, are associated with these results:

2.9%

Higher Closing Price

20%

Faster to Contract

30%

Less Likely to Drop in Price

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One Connected Platform

Partnering with me gives you access to Compass One — our integrated dashboard where we collaborate through each phase of the listing strategy, monitor the market and engagement insights, and stay on top of the transaction. With all the moving parts in one place, you can minimize the stress of the selling process, giving you confidence and clarity at every turn.

Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality. The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.

A Letter from Compass CEO Robert Reffkin

Thank you for considering Compass to guide you through your home sale. At Compass, we’ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass.com, our agents have achieved over $1 trillion in sales volume. We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.

Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.

This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand.

Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves.

Thank you,

Robert Reffkin
Founder & CEO

Maximize Your Home’s Value with The Compass 3-Phased Marketing Strategy

Validate Pricing

Unlike traditional brokerages that immediately launch your listing to the public — exposing it to negative metrics like days on market and price drop history — Compass gives you a strategic head start. We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public.

  • Showcase your home to our nationwide network of top agents and their serious clients.
  • Begin to generate buyer interest without risking public days on market or price drops that impact your home's value.
  • You may secure a buyer willing to pay a premium for certainty and a less stressful transaction.

Generate Early Demand

Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history.

  • Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
  • Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home. Plus, listing as a Coming Soon on our website can help boost your ranking on Google.
  • During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet.

Sell Better

Go live on all public websites with the right price and maximum demand gained by pre-marketing.

  • Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale — delivering the best possible outcome when it goes live on all public websites.

Pre-Marketing Drives Results

Compass research shows that listings pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon before going active on the MLS are associated with these results:

30%

Less Likely to Drop in Price*

20%

Faster to Contract**

2.9%

Higher Closing Price***

*Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Sooner vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024. Price drop history is included for geographies where price drop history is available from MLS. Source: Compass data. **Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Sooner vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024. Price drop history is included for geographies where price drop history is available from MLS. Source: Compass data. ***Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell- side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality. The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes.

Compass Private Exclusives

Launch as a Compass Private Exclusive

Start the home-selling process with time on your side.

Learn More at compass.com/private-exclusives

Private Exclusives may not be available in all markets, and availability is subject to change. Private Exclusives, inclusive of pre-marketing and listing strategies, are at the discretion of the seller. They are only visible to buyers and the Compass agents representing them in that market. Compass does not recommend one particular strategy or guarantee results. #1 in 2023 closed sales volume in the US per RealTrends.
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Broaden Your Reach with Compass Coming Soon

Publicly launch your property on Compass.com, showcasing it to all agents and consumers without risking days on market or damaging price drop history.

When you work with a Compass agent, Coming Soon is your second launch opportunity, designed to maximize demand and fine-tune your strategy to secure the best results for your home sale.

Boost Your Search Ranking

Coming Soon listings on Compass.com are more likely to appear at the top of Google search results and are the first homes consumers see on our website, which receives more traffic than other top brokerages.

Generate Early Demand

Compass Coming Soon lets you launch your home on our site with differentiated marketing campaigns tailored to build buyer interest. When your home is ready to go live on other sites, you’ll have the chance to launch your listing again, attracting even more attention.

Receive Engagement Insights

Get data-backed insights on how agents and their buyers are viewing, commenting, and sharing your listing on Compass.com so that you can refine your pricing and positioning strategy.

Interested in Learning More?

Talk to me about listing your home as a Compass Coming Soon.

Connect with Caroline
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Maximizing Demand & Value for Your Home Sale

1. Compass Private Exclusives

Build demand with a private audience without accumulating days on market & price drop history.

  • Direct Outreach to Compass Agents and Serious Buyers
  • Internal Sales Meeting Promotion
  • Listing Appears in a Private Collection to Compass Agents & Buyers
  • Top Ranking on Compass.com Search for Compass Agents

2. Compass Coming Soon

Broaden reach on Compass.com without accumulating days on market & price drop history.

  • Facebook and Instagram Promoted Campaign*
  • Consumer Searchable on Compass.com
  • For Sale Sign and Open House Event
  • Print and Digital Marketing for Consumers and Non-Compass Agents
  • Listing Appears as a Private and Public Collection
  • Top Ranking on Compass.com Consumer Search

3. Go Live On All Platforms

Launch your listing to the widest audience – now you will accrue days on market & price drop history.

  • Viewable on MLS and Third-Party Listing Sites
  • Full Marketing Plan Launch

*For every Compass listing that implements 3-Phased Marketing, Compass will run a Facebook & Instagram ad to build interest for your property. This will also provide more insights into your strategy before going live in the MLS.

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Get in Touch

Caroline Perez

(347) 410-3247

ADDRESS 1212 Lincoln Rd Ste 113 Miami Beach FL 33139

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By providing your contact information to Caroline Perez, your personal information will be processed in accordance with Caroline Perez's Privacy Policy. By checking the box(es) below, you expressly consent to receive marketing or promotional real estate communication from Caroline Perez in the manner selected by you. For SMS text messages, message frequency varies. Message and data rates may apply. Consent is not a condition of purchase of any goods or services. You may opt out of receiving further communications from Caroline Perez at any time. To opt out of receiving SMS text messages, reply STOP to unsubscribe. SMS text messaging is subject to our Terms of Use.

Get in Touch

Caroline Perez

(347) 410-3247

ADDRESS 1212 Lincoln Rd Ste 113 Miami Beach FL 33139